Trade Services
Product Development
The Product Development approach involves Sector Identification & Profiling, Product Choice, Productive Capacity, Quality Standards, Market Readiness, and Market Entry Planning. Enterprise Development Services include business planning/modeling, market segmentation, required infrastructure, value addition, resource cost-cutting measures, and identification of revenue streams. Product readiness has to lead to access to both domestic and global markets.
Market Targeting
Identifying target markets, profiling the target market, and most importantly analyse the trade and competitor profile of the target market in relation to the product to be offered, the target market distribution channels, and to mitigate against market shifts risk.
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Promotions
Identifying the most effective promotional platforms to utilise to promote and avail products to the target market buyers and consumers. These promotional platforms include trade missions, trade conferences, trade exhibitions, importer site visits, as well as buyer targeting, and aftercare (loyalty programs).
Market Access
Globalisation has intensified cross-border trade flows combined with increasing levels of protectionism through trade barriers. Thus, having a market-ready product would not be enough if access to the target market is restricted through various policies, regulations, and discriminatory market access. Zhongfei Consultancy Services seek to address trade barriers and develop viable target market entry strategies for
clients.
